One day a man opened a shop, the shop as it stood was pleasant enough, well decorated, even on a somewhat busy street, but lacked anything most traffic/people would want to buy, in fact offering items many found…repulsive.
What was not clear to most of the patrons of this shop is that it was not seeking to sell its wares to customers, but rather to buy the ‘right’ customer when they finally walked in the door.
Sadly, this method, while wonderfully successful, still required the building of the shop, placing price tags on items never intended for sale, and even dusting off a cash register that shall never be used.
Over time, more and more walk-in, and having not been a target, walk right back out again. Some, unaware, still playing the game of customer and store owner, the store owner graciously asks what the patron seeks, and so noted, checks against the highly valued catalogue of past successes, and quickly removes or places another objet de répulsion to refine the store further.
All time is spent refining the displays to repulse the repulsive, and attract the attractive.
- Shop owner
